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Marketing Operations | Hiring test

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1 / 31

What can you insert within a piece of content to let visitors navigate to that section
without scrolling?

Internal anchor links

External URLs

Forms

Wheels

2 / 31

What are the stages of a buyer's journey?

Attract, consideration, and delight

Awareness, consideration, and delight

Awareness, consideration, and decision

Attract, engage, and delight

3 / 31

How is HubSpot currently implemented on the homepage of IDnow.io?

Google Tag Manager

Google Analytics

Inline JavaScript code

Not yet

4 / 31

Which of the following is NOT a type of service report?

Customer Satisfaction

Conversion Performance

Team Performance

5 / 31

When you see the following URL “https://www.idnow.io/crypto/#form” in your browser, what does the last part “#form” mean?

Page title

Browser markup for an embedded form

Anchor link

Tracking parameter

6 / 31

How can you check if a specific contact meets your list criteria before you create a list?

Click “More” on the top menu and then “Create tasks” (D).

Click the “Actions” drop-down and then “Test a contact” (B).

Click the “Actions” drop-down and then “Edit columns” (A).

Click the “Actions” drop-down and then “Delete list” (C).

7 / 31

What do enrollment triggers do?

Add records into a workflow once they've met specific criteria

Add contacts to your database from your Excel sheet

Perform actions via CTA buttons

8 / 31

What do enrolment triggers do?

Add contacts to your database from your Excel sheet.

Perform actions via CTA buttons.

Add records into a workflow once they've met specific criteria.

9 / 31

Which of the following data mappings between Salesforce and HubSpot is not valid?

Leads/ Contacts <=> Contacts

Contacts <=> Accounts

Accounts <=> Companies

Opportunities <=>Deals

Tasks <=> Tasks

10 / 31

Which CMS is used for idnow.io?

Bloomreach

Drupal

HubSpot Pages

WordPress

11 / 31

Which of these is NOT a contact property?

Last contacted

Payment link

Email

Lead status

12 / 31

One of your client's businesses has two domains (idnow.io and idnow.de) and
you have contact records associated with both domains. Where do the activities
associated with these contacts appear?

On the same company record's timeline

On the contact records associated with each domain

On the company records associated with each domain

13 / 31

What is a potential pitfall of integrating Salesforce with HubSpot?

Automatic synchronization of all fields

Duplication of records and data inconsistency

Simplified workflow automation

Improved data consistency and accuracy

14 / 31

A HubSpot campaign tracking code tracks traffic from all website pages, landing pages, blogs, and any other pages. What is the timeframe for a session?

1 day

30 minutes

1 hour

12 hours

15 / 31

To limit the number of records you see for analysis, what can you filter by?

Property Values

Object ID

Contact Value

Custom Field Value

16 / 31

SSO may be set up for private content on HubSpot. What does SSO stand for?

Secure Server Option

System Source Operation

Single Sign On

Single System Option

17 / 31

Which of the following is NOT a lead capturing tool within HubSpot?

Surveys

CTAs

Forms

Landing pages

18 / 31

What is the name of the feature that shows multiple versions of your material depending
on the viewer category?

Smart content

Private content

Membership list

Personalization tokens

19 / 31

What is a static list?

A list that has been archived and is no longer used

A list that does not update when new contacts meet the criteria

A list that updates when new contacts meet the criteria

20 / 31

What is NOT a typical UTM Tracking Parameter?

utm_campaign

utm_term

utm_lead

utm_source

21 / 31

What is not a suitable integration option between Salesforce and HubSpot?

All mentioned options are suitable

Custom development based on REST API

HubSpot Marketplace Plugin

CSV

Zapier

22 / 31

What is the main difference between sequences and workflows?

Sequences are a marketing tool, and workflows are a sales tool.

Sequences are a sales tool, and workflows are a marketing tool.

Sequences are a marketing tool, and workflows are a design tool.

23 / 31

What should you be cautious of when synchronizing data between Salesforce and HubSpot?

Synchronization might lead to data inconsistencies and conflicts

Synchronization only affects HubSpot and not Salesforce

Synchronization always guarantees real-time data update

Synchronization eliminates the need for regular data backups

24 / 31

HubSpot uses SEO recommendations to help improve your website. What would adding
meta data help do?

Let searchers see what your page is about.

Let Google know your page needs indexing.

Let your page rank higher on Google search.

25 / 31

Which of these is NOT a way to segment your contacts?

Saved views

Groups

Active lists

Static lists

26 / 31

What is the HubSpot shortcut symbol for snippets?

@

#

//

/

27 / 31

What might you purchase from the HubSpot asset marketplace?

Contacts

Leads

Data

Templates

28 / 31

You are double checking if the tracking code of HubSpot is embedded correctly. You see the HTTP Code 304 in the network console of your browser. What does this mean?

Wrong hubID is in place

Tracking code is blocked by the firewall

Network-wise everything seems is correct

Wrong position inside the HTML document tree

29 / 31

By default, HubSpot includes a sales pipeline with seven deal stages. Which of these is
NOT a default stage?

Lead converted

Appointment scheduled

Qualified to buy

Contract sent

30 / 31

What will a sequence automatically do by default when a task is not yet done?

Mark as due

Resume

Pause

Wait in sequence

31 / 31

What does the revenue analytics tool allow you to do?

Track how much revenue you're generating.

Track the deal stages of each company.

Track how much revenue you're generating or losing.